Heidi Van Roon is a proven visionary and a practical leader. Her staffing, recruitment and well published thought leadership is founded on strategic context, courageous and creative collaborations, bespoke programmes, and genuine heart. Her passion is to see airports positioned as an employer of choice by aligning with labour market drivers and ensuring a consistent traveller experience. The significance of airports as regional economic drivers cannot be overstated.

Heidi has received numerous awards and recognitions in travel retail, with beauty houses naming her team as the benchmark for professionalism and highest performance in Canadian and US airports. She brings relevance to the dynamic between best practices in HR and team performance.

Her white paper on Elevating Travel Retail Careers was a finalist in the Trinity Challenge (Singapore 2022) and the Frontier People and Planet: Diversity & Inclusion Award (Cannes 2023), while SPARK was the winner of the Frontier/DFNI Airport Team of the Year – Americas in 2021.

Heidi is a university guest speaker and has participated as a panellist and co-moderator at industry events. She is a member of the Chartered Professionals in Human Resources BC and holds an MBA from Simon Fraser University in Vancouver, BC Canada.